, , , , , , , , , ,

In honor of my 151st post, I will write about my favorite childhood television show, Pokemon. Pokemon are those funny looking little Japanese critters with magical powers, who happen to resemble everyday creatures that inhabit our real world. I have been told that there are now over 600 of these little creatures on the show and in the video games, but when I was a child the number was limited to 151 creatures that needed to be captured and trained. The Pokemon franchise was huge in the late nineties, as the creatures graced almost every setting, when I look back on it I realize that Pokemon was more of a pop culture phenomenon than just a children’s game. I was just a kid when the series was first introduced in America so I only saw it as a fun game, but it was often referenced in comedy shows, and was also in the news for several different reasons. I have to admit, I was somewhat obsessed with these things as a child, I was always talking about the game, and looking for ways to “catch em all,” as the slogan stated, it is funny just how much I have grown out of something that I was so entrenched in as a child. The Pokemon series has lost much of its popularity in the years since its release, due to repetition, but it has shown the power marketing and visibility has on advancing a brand. Before Pokemon was introduced many product makers worked on selling their merchandise through television and radio advertisements, but Pokemon spread its footprint by being an advertisement. The television show was secondary to the games and products, which were already pushing sales by advertising the need to get all of the creatures. Pokemon changed the way people market products to children, and it was memorable enough to create a generation of adults who will never forget the hours of fun spent playing. I would love to see a new product make this kind of impact, but after Pokemon everything else seems like an imitation.