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Rebranding is a method by which companies and people rewrite their future by changing their name or focus, and essentially erasing sections of their history. Rebranding is a marketing tactic used generally by a person or company that has failed or done something reprehensible. Major corporations are the groups that usually rebrand as their customer base is important, and it is paramount that the customers view these brands favorably. Not all rebranding is a result of negative feedback though, some rebranding is done for simplicity or better name recognition. Many famous brands such as Google, Snickers, and Pepsi, rebranded at some point, and now it would be absurd to refer to these famous products by any other name. I like to view rebranding as a company taking steps to reconnect with their customer base in a way that leads the customer to feel as though they have actually grown with the company, since it technically has only existed for a short time to the customer. Rebranding is not only used by brands and companies, recent trends have shown that public figures often rebrand themselves to shed an image. Two famous examples of rebranding done by public figures can be seen in the case of singer, Miley Cyrus, and basketball player, Metta World Peace. Miley Cyrus decided to rebrand herself as a raunchy act, dropping the wholesome country girl role she had built for herself throughout life, while Ron Artest wanted to show he was a more amiable man as he became Metta World Peace. Both of these public figures made a change in order to rewrite their history, and while it seems to be an impossibility in the Internet age, both cases have worked out almost exactly as the individuals planned, with the public all but forgetting who they used to be. Rebranding is a vital tool in any public interaction, and while it may not save a failing business, it can effectively change a brand’s history when used wisely and strategically.