Today marks the launch day for the new iPhone 6s, and along with it has come a new revision of iOS. iOS 9 has been out for a week, and today Apple decided to release fixes for the issues users have been having while using the software with update 9.0.1. The most interesting feature Apple has introduced for the new iOS is the ability to block content on the Safari browser. With the content blockers, users are able to block ads, media, and pictures while surfing the web. These content blockers lead to a faster, less cluttered, and less intrusive use of the browser. I have been using content blockers on my computer for years, so I am extremely welcoming of their addition to my mobile platform, however I fear the effect it can have on the Internet and ad revenue for companies that rely on it. I have to admit, web ads are extremely annoying, and mobile ads have become incredibly intrusive, but now that we can block them, companies will have to find new ways to make the money they will be losing. I don’t want to sound like I am the baron of bad news, but mobile content blockers could signal the end of the Internet as we know it. Many websites are no longer offering a mobile version, as they would rather push their free, yet ad supported app onto consumers. With these apps, companies can continue to get their precious ad revenue, while bringing their content directly to the consumer with constant and somewhat annoying notifications. I am not exactly a fan of loading my phone up with apps that I would only use twice a week, and I detest the idea of an app overload my phone with notifications, so if this is going to be the trend for mobile web, I will likely be spending much less time on the Internet in the near future.