Click baiting is an extremely annoying marketing tool that was once used exclusively on Internet banner ads, but it has now spread to mainstream media outlets and blogs. The “art” of click baiting involves using an obscure headline as a link, in order to get readers to view a story or posting. Click baiting is a way to drive site views and increase ad revenue, but I can’t stand it, and I know I am not the only person annoyed by this tactic. I have blacklisted several sites due to their insistence on using click bait, and I am probably never going to return to many of them even if they fix the issue. In recent years there has been an increase in slideshow websites, these are sites that draw individuals in with click baiting, then ask readers to click through top ten lists in order to get more individual views. I understand that blogs and companies need to make money, but it gets annoying when the reader has to be subjected to this type of forced advertising. I think a new method of online advertising needs to be created, one that is non intrusive, but still effective in pushing a product such as product integration. Until more people start boycotting the worst offending websites, these sites will continue to trick readers into paying their bills. I know I am just one person but if several million feel as I do and act accordingly, things may change and the Internet will be free from trickery. To clarify my point, I am not against advertisements on websites and blogs since I know that these businesses need money, I am just against the art of tricking people to click a link for a story that doesn’t even exist, solely to earn some money.
Hockey is a sport that is played worldwide, well not exactly worldwide, but at least in the United States and Europe. Hockey involves shooting a puck into a net while skating on ice. The sport can be described as a mix between soccer, rugby, and polo, as it takes both skill and strength to effectively win a game. Hockey has seen a drop in interest since the mid 1990s and North America’s professional hockey league, the NHL, was almost dissolved after a lockout a few years ago, but it is slowly growing back to relevance. I remember in the year of the lockout, I felt like the NHL should’ve just been shut down for good. I never hated the sport of hockey, but I just thought it wasn’t appealing enough to keep a casual fan base entertained, I have since learned that watching hockey can be quite interesting, it just needs better sponsorships. The sport of hockey gets very little respect and airtime in the United States, when I travelled to Canada, I noticed how much the people enjoyed watching the sport and noted just how little enthusiasm Americans have for it. In Montreal, every playoff game for the home team was like the Super Bowl, and the team had the full support of their city behind them, but here hockey is just another sport that many choose to ignore. Hockey is a sport that could really benefit from more exposure, but it seems that as it stands, the USA may be done entertaining the presence of this niche sport.