The day after thanksgiving is known simply as “Black Friday,” it was traditionally the day when Christmas shopping was so prevalent that retailers finally made a profit or got their finances “in the black” for the year. These days Black Friday has become a day of huge sales and major discounts, so it has led to mobs of unruly shoppers and almost unbearable holiday hours for retail employees. I believe that the holidays are a time to spend with family so I have always been against stores opening on Thanksgiving, but as a frugal shopper, I love to take advantage of some of the available deals of the day. I have never waited in a line or rushed a store for a sale, but stopping into a shop and grabbing a chance deal is always great during the day. Many retailers have been trying for years to use this day to drive revenue while ensuring the safety of their shoppers, and while lines and lotteries have helped avert tragic events of the past, people are still too violent and aggressive these days. Shopping should not be a stressful or dangerous event, and holiday shopping should be about buying something special for your loved ones and not a sale. This year’s Black Friday has already been filled with stories of fights and mobs, and since I don’t plan on ever finding myself in a situation in which I have to fight for a tv, I think I will keep my major purchases to “Cyber Monday” sales.
Rebranding is a method by which companies and people rewrite their future by changing their name or focus, and essentially erasing sections of their history. Rebranding is a marketing tactic used generally by a person or company that has failed or done something reprehensible. Major corporations are the groups that usually rebrand as their customer base is important, and it is paramount that the customers view these brands favorably. Not all rebranding is a result of negative feedback though, some rebranding is done for simplicity or better name recognition. Many famous brands such as Google, Snickers, and Pepsi, rebranded at some point, and now it would be absurd to refer to these famous products by any other name. I like to view rebranding as a company taking steps to reconnect with their customer base in a way that leads the customer to feel as though they have actually grown with the company, since it technically has only existed for a short time to the customer. Rebranding is not only used by brands and companies, recent trends have shown that public figures often rebrand themselves to shed an image. Two famous examples of rebranding done by public figures can be seen in the case of singer, Miley Cyrus, and basketball player, Metta World Peace. Miley Cyrus decided to rebrand herself as a raunchy act, dropping the wholesome country girl role she had built for herself throughout life, while Ron Artest wanted to show he was a more amiable man as he became Metta World Peace. Both of these public figures made a change in order to rewrite their history, and while it seems to be an impossibility in the Internet age, both cases have worked out almost exactly as the individuals planned, with the public all but forgetting who they used to be. Rebranding is a vital tool in any public interaction, and while it may not save a failing business, it can effectively change a brand’s history when used wisely and strategically.